#Pantone and the Color Bubble

It’s that time of year once again: Pantone, the arbiter of all things color, has announced their pick for the 2017 Color of the Year. Say hello to Greenery:

pantone-color-of-the-year-lee-eiseman-quote
Image from Pantone press release

Referring to the shade as “nature’s neutral,” Pantone has obviously decided to highlight a color that plays to the middle of the road, inciting very little in the way of strong opinions and offensive to essentially no one.

It’s a safe color. It’s pretty, in an I-don’t-want-to-admit-I-hate-peridot kind of way. It’s lush, verdant, and full of springlike innocence. It looks good with pink. Legions of Lilly Pulitzer ladies* will rejoice.

But is it what we want? Is it even what we need?

I’ll be honest, I was hoping for something a bit more… bold. After last year’s double-pastel campaign, I felt reasonably certain that the next choice would be something I could sink my teeth into. Some pizzaz, some pop, something worthy of a coming year that’s sure to be full of fireworks. Perhaps, dare I say it, a color that would signify the rising swell of strong emotions in the hearts of millions, encouraging us to keep fighting the good fight.

How disappointing.

Now there is something to be said for the nice concepts that Greenery is intended to represent; as an active environmentalist, I certainly can’t argue with the purported message. But according to Pantone, the Color of the Year is supposed to provide

“A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.”

Calming, soothing, spa-like green is decidedly not the mood I’m sensing, at least here in the US and in most of the EU. So, what comforting little bubble is Pantone living in? How do they, as a company and collective body, manage to find a hue so incredibly inoffensive that it actually becomes even more of a statement in its own banality?

The tree of the fashion industry, with its many branches — jewelry, accessories, couture, high and low fashion, etc. — might be in full leaf, but I don’t think that needs to be taken quite to literally. Maybe this color will grow on me, and may bring about some interesting interpretations when blocked with bold black and white, or warmed up with some shiny yellow gold. For now, it feels like a good excuse to take a nap.

Whatever they’re doing to reach that level of Zen, I wouldn’t mind borrowing a dose or two. I might need it this year.

 

*I confess to wearing a bit of Lilly now and again, but c’mon people. If you don’t live in Hawaii or Key West, how is this color relevant for more than 2 months of the year?

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