Before we dive headfirst into
retail hell the holiday season and my fun-o-meter stops registering, I’d like to ask you — the consumer — a few questions. Since you’re certainly welcome to ask me anything**, I assume you wouldn’t mind returning the favor just this once.
Some of these questions might be new to you, and that’s okay. Just ask me to wait a moment while you go get someone else who can help me. Offering me a beverage while I wait is recommended, but not required.
Anyway, back to me and my questions. The first one is this: why are your price expectations so low? I mean, you love to ask me why my prices are so high, so I think it’s only fair that you give me a solid, well-composed response to just why you think my prices are so out of line with every other retailer you’ve ever been to (and some you haven’t).
Where did you get that unique scarf/bag/hat/coat? I’m obviously asking because I’m a genuinely interested person who loves fashion and accessories and I know my mother-in-law would love one just like it.
Next question: what’s in that little shopping bag from Competitor Jeweler around the corner? And as a follow-up, wouldn’t it make more sense to attempt a comparison shop before making a purchase?
While I sip this complimentary lukewarm beverage you brought me, could you please explain why you’re surprised that a 2-millimeter micropave diamond eternity band in 18 karat gold has lost a diamond or two, following your rock climbing expedition at Yosemite? I can certainly fix it for you, but my goldsmith is overloaded and we’re now at a 3-plus-week turnaround. Please understand that we want the repair done right, not fast.
This one’s for the romantically-inclined: why, why did you wait until now to design an engagement ring that you absolutely must present on the family vacation in nine days? I’m not saying we can’t handle that request, but you (and we) would feel ever so much less stressed if you had come to us, say, last month. Or even last week. Why do you add so much pressure to an already important event? This is a wonderful time in your life, and we hope you make the most of it!
Finally, please do me the honor of telling me what lucky person in your life you’ve decided to gift with a beautiful, timeless piece of jewelry. I want to hear about her favorite color, his love of working with his hands, and the special celebration dinner you have planned. These are the details that make my job worth doing, and I cherish every story you choose to share.
Oh, and one more thing… will that be cash, or charge?
(Just kidding). (Kinda).
**It’s that time of year again, folks: send me your burning, long-held jewelry questions. I’ll be collecting them for some upcoming Q&A posts. Think how many other people you can help by voicing your questions and finally getting some answers!