Count Your Diamonds

When you are tired

And you can’t sleep

Just count your diamonds

Instead of sheep

And you’ll fall asleep

Counting your —

NO! Not this again! Well, there’s your earworm for the day, classic movie buffs.

I don’t think I’ve ever counted to ten so many times in one day. Or one month. Other than kindergarten teachers and personal trainers, who does that?!

Oh that’s right, I do.

When I’m not processing product, running reports, analyzing said reports, or sending emails, you’ll often find me thus: nose half an inch from the desk, tweezers in one hand and loupe in the other, sorting/counting/matching various gemstones. My old Russian ballet instructors would die of heart failure if they saw the posture I have to assume in order to complete these tasks. Ah, sacrifice.

Every time a friend or relative dares to ask me to explain (again) why fine jewelry costs what it does, I attempt to give them a rational and even-handed responses about the number of individual people, countries, and hours worked that even a seemingly simple piece requires. Invariably I highlight the hours of practice and study required to master each task related to every jewelry component, the miles every piece must traverse to reach its final home, and the often-dismissed need for all of these people to actually make a suitable profit from their respective businesses.

If you’ve been on the receiving end of this explanation, I’m not sorry for the inevitable deviation into the specifics of trade agreements, FTC rulings, benefits of small vs. large-scale mining operations, ethical sourcing, disclosure, and the pitfalls of not matching table sizes for a diamond eternity band if you want it to look right.

At least those people never ask me again, right?

In truth, I’m well aware that my passion for what I do tends to overflow at the most inopportune times, I’m unapologetically dedicated to what I do because I’m totally incapable of turning away the tiniest bit of knowledge or insight regarding my industry as a whole (and, globally, the entire luxury market). That childhood history of knowitallism** mostly means I really, really like to read.

Outside of my day job, the work I do for my business clients serves as both creative outlet and growth opportunity. When I write, be it ad copy, product descriptions, or ghostwritten blog, it’s a chance to express myself through my favorite medium and connect with other business in the industry. Working with my unique clients gives me access to all corners of the luxury world — and frankly, to call it work is inaccurate. It’s my calling (there, I said it).

So forgive me my soapbox diatribes on the state of Millennial shoppers in China or lab-created marketing fallacies or the 1,238th 1mm diamond that I just dug out of my computer keyboard with my tweezers. As my trainer likes to quote from dear old Zyzz, “Obsessed is a word the lazy use to describe the dedicated.”

 

**Should I copyright that?

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