The Independents — A Love Letter

You’ve seen their sign, maybe their billboard on your daily commute. Maybe you’ve wandered by their storefront, pausing to peek at the pretty displays and wondering what else could be inside. It’s even possible you’ve stood in line at the grocery store behind their owner, your spouse has played golf or hosted book club with them, or your children have played baseball with their kids.

I’m talking about your friendly neighborhood independent jeweler, and the family that is very much a part of your local community.

With one store location or maybe a handful, these businesses have built their lives and livelihoods by treating you with courtesy and respect, running a shop that puts quality and the customer first. Unlike the revolving door and high-volume sales at the national chains, the familiar faces at an independent jewelry store keep all eyes focused on what the client needs and wants.

They might open a little early for an emergency watch battery change, or stay open past closing so you can pick up that special gift after a long day of work. They’ll send you a note to remind you of an upcoming birthday or anniversary — and they’ve kept a list of exactly what that special someone has been eyeing. Need it hand delivered, gift-wrapped, totally secret, even one-of-a-kind? They can do that, too.

With the ability to source colored gems, diamonds, designer brands, and specialty items from around the world, independent jewelers can and will go the extra mile. Many also staff talented bench jewelers and designers, who will take your dreams and translate them into beautifully crafted reality. Repairs big and small, sizings up or down, a new chain or watch strap: these gals and guys have seen and done it all, and they’ll happily do it for you.

An educated and dedicated team will be present for your most precious life events — you can’t be just a number when they know you by name! Independent jewelers love to share their knowledge, and they know that an educated consumer is a confident and happy client.

So the next time you find yourself in need of a gift, planning a special life celebration, or feel the desire for a beautiful, wearable work of art in your life, remember your neighbors. They’re ready to serve you, and they’re right around the corner — where they’ve always been.

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