Sunshine. 70 degrees. Palm trees mixed with cacti of all shapes and sizes. Fruit on the trees, vivid sunsets. Sounds like a vacation to this hardy New Englander.
Between wine and tequila tastings, evening stargazing, and too much guacamole, there was also this show called JCK Tucson.
This was my first time exhibiting at the lovely JW Starr Marriott Resort, and I enjoyed the smaller size and slower pace of this show compared to many of the larger ones. I actually had time for lengthy conversations with clients, which allowed me to really soak in their perspectives on everything from CAD/CAM integration and technology adoption to social media, synthetic diamonds, custom design, transparent sourcing, and the future of the global industry.
Subjects near and dear to my little heart.
Tradeshows are a great opportunity to take an industry’s temperature, and they provide a snapshot of both the financial and more personal sides of the business. In this case, I felt a general sense of positivity: things might not be the best they’ve ever been, but they’re not the worst and might be getting a little better. Many clients have taken the last few years of heavy industry closures and market uncertainty as a sign that they need to carefully consider and execute a plan for long-term sustainability. Many have concluded that adopting the right set of new technologies and breaking old, bad habits will serve them well in the immediate future — a clear sign of hope, and at least a tiny drop of faith in the industry to keep pushing forward.
This was the first show where my newly-acquired technical knowledge was equally as appreciated as my jewelry insight. Perhaps it’s due to some of the confidence bred of reaching a work milestone, but I felt significantly more comfortable discussing the inner workings of design, sourcing, production, and manufacturing along with the usual business content. Everyone, it seemed to me, is looking for efficiency in their process and a road map for reaching the next wave of buyers.
Maybe it was all that vitamin D after so many months without, but I’m feeling the groove right along with these intelligent and innovative thinkers. If every show could bring these feelings, I call that a true sign of success.