Take it Off… Take it All Off

Are you ready for something scandalous?

If you’re sensitive to some rather suggestive content, I strongly recommend you stop reading right now. Of course, if you clicked on the blog title already in anticipation of the titillating, then by all means stick around.

What I’m about to ask of you — Ms. or even Mr. Reader — is very personal. You might disagree with it, feel wronged or slighted, and potentially get a little bit offended.

That’s okay. I’m going to do it anyway. It’s for your own good, I promise.

Here it is:

Next time you’re at home, preparing yourself for a long session of sweaty, steamy, soapy, messy hard work… take off your jewelry. All of it.

Strip yourself bare of any adornment, particularly the kind made out of gold or  silver and gemstones. I don’t care of you do it as quickly as possible or turn it into an all-out, music-timed strip show. Just do it.

Ask a friend or lover (or both) to check you over for missed spots before you go. He or she should visually and physically ascertain that you are no longer wearing any jewelry on any part of your body that might come into contact with something sticky, smelly, icky, corrosive, or permanent. And they should be very thorough, just in case.

Now, this might be a great time to corral your precious treasures in one place and give them a once-over. If everything looks to be in good shape, how about warming up a little water and dish soap in a bowl and leaving it all in there to soak while you go about doing whatever chemical-ridden, paint-splattered, dirt-covered activity you had planned.**

Of course, if you just can’t hit pause long enough, just place everything gently in a velvet-lined tray or peanut-packed shoebox on your bureau. It’ll be there when you’re finished.

Once your various vigorous activities are concluded, don’t forget to wash up. Perhaps invite that helpful person back in to make sure you’re thoroughly cleaned — you know, just in case you missed a spot.

Once you and your jewelry are dry, celebrate your reunited status by recounting every detail of every story you associate with each piece. That helpful person will certainly want to stick around for this part, I’m sure.

Now that you feel satisfied by your accomplishments for the day, reward yourself with dinner, drinks, and an evening of light-hearted and casual shopping at your local fine jewelry store. After all, you worked hard today. You deserve it.

**Gold, platinum, diamonds, and hard gemstones ONLY, please. Leave the soft-cloth-cleaning of the pearls for another day, keep the opals and amber high and dry, and put down the toothbrush before you touch anything 18k. K?

FUQ: Frequently Unasked Questions

Before we dive headfirst into retail hell the holiday season and my fun-o-meter stops registering, I’d like to ask you — the consumer — a few questions. Since you’re certainly welcome to ask me anything**, I assume you wouldn’t mind returning the favor just this once.

Some of these questions might be new to you, and that’s okay. Just ask me to wait a moment while you go get someone else who can help me. Offering me a beverage while I wait is recommended, but not required.

Anyway, back to me and my questions. The first one is this: why are your price expectations so low? I mean, you love to ask me why my prices are so high, so I think it’s only fair that you give me a solid, well-composed response to just why you think my prices are so out of line with every other retailer you’ve ever been to (and some you haven’t).

Where did you get that unique scarf/bag/hat/coat? I’m obviously asking because I’m a genuinely interested person who loves fashion and accessories and I know my mother-in-law would love one just like it.

Next question: what’s in that little shopping bag from Competitor Jeweler around the corner? And as a follow-up, wouldn’t it make more sense to attempt a comparison shop before making a purchase?

While I sip this complimentary lukewarm beverage you brought me, could you please explain why you’re surprised that a 2-millimeter micropave diamond eternity band in 18 karat gold has lost a diamond or two, following your rock climbing expedition at Yosemite? I can certainly fix it for you, but my goldsmith is overloaded and we’re now at a 3-plus-week turnaround. Please understand that we want the repair done right, not fast.

This one’s for the romantically-inclined: why, why did you wait until now to design an engagement ring that you absolutely must present on the family vacation in nine days? I’m not saying we can’t handle that request, but you (and we) would feel ever so much less stressed if you had come to us, say, last month. Or even last week. Why do you add so much pressure to an already important event? This is a wonderful time in your life, and we hope you make the most of it!

Finally, please do me the honor of telling me what lucky person in your life you’ve decided to gift with a beautiful, timeless piece of jewelry. I want to hear about her favorite color, his love of working with his hands, and the special celebration dinner you have planned. These are the details that make my job worth doing, and I cherish every story you choose to share.

Oh, and one more thing… will that be cash, or charge?

(Just kidding). (Kinda).

**It’s that time of year again, folks: send me your burning, long-held jewelry questions. I’ll be collecting them for some upcoming Q&A posts. Think how many other people you can help by voicing your questions and finally getting some answers!

Be Bold

The ring featured in the header image of this post is one of our most popular styles. It contains an extremely high quality custom-cut garnet and nearly 3/4 of a carat of colorless diamonds, all set in 18K rose gold. Isn’t it just stunning?

I don’t often talk about the jewelry in the pictures I post, mainly because I feel that so many other blogs and websites do a much better job detailing some of the most intricate and beautiful jewels in the world. But this particular ring, designed by a fabulous, talented, and extremely kind woman named Bellarri (yes, that’s her!), represents something just a little beyond my usual more conservative classic taste.

Raised to always be the cool, poised, and diplomatic daughter, I struggle to speak out and stand up for myself. Doing the same for others has never been an issue — a lifelong activist and advocate for equality, I’m no armchair protester — but to raise myself up to a position of power has never felt comfortable. In short, I need to learn to be bold. And this singular piece of jewelry, with its fiery center, brilliantly outlined details, and larger-than-life presence, is nothing if not bold.

It sounds silly, perhaps, to aspire to be more like a ring. But many people attempt to emulate other inanimate objects — the towering oak, the majestic mountain, the smooth ocean come to mind — so why not a gutsy fireball of a ring that practically sings out to everyone who sees it, “look! Look at me, so tastefully bold, so beautiful and bright and impossible to ignore!” You can’t pass her by, you certainly can’t pretend she doesn’t provoke some sort of reaction, and you absolutely must pay her the attention she rightly deserves. No formerly timid, currently work-in-progress leader could fail to appreciate all she represents.

Back to Reality

Personal PSA: I have not abandoned you! I’ve only just returned from a fabulous vacation (keep your eyes peeled for a few snaps that may pop up in the future). It was tough, but I remained mostly off the grid the entire time, so give me a bit to settle back into daily life before I return to our regularly scheduled program.

So as not to leave you sans eye candy, here’s proof that autumn is — of course — the best:

A Few Words On Your Jewelry

I’d like to take a moment to talk about you. Well, you and your jewelry.

I want to address your apologetic, embarrassed smile when I ask if your bracelet has a special significance. And the way you step back, away from me and the counter, when you compare the ring you’re contemplating with the one already on your finger. Or perhaps I’ll address your lament that you never see your rings clean, and that you certainly don’t want me to see them so filthy — not even when I offer to clean them for you.

You may feel society’s pressure to acknowledge that you and your spouse were “just a couple of kids” when you married, which explains the (supposedly) small size of your diamond engagement ring. You may feel it culturally appropriate to blame your (supposedly) “ugly” hands on age, arthritis, and a penchant for gardening without gloves, which of course is why you’d never try to wear a beautiful ring.

You do not need to apologize to me for your jewelry, and the faults in it that only you can see. Certainly you shouldn’t feel that your precious pieces, each representing a particular moment in your life, are in any way more humble than the shiny new things in my cases.

The ring out of round and prongs worn down to nothing — those represent a lifetime of wear, and they can be fixed. The bracelet links so fragile they feel like frayed cotton threads — they lasted through two wars and a cross-country move, and they can be fixed. And oh, the damn clasp that you can just never do up yourself, so you leave the necklace on all the time even though it’s uncomfortable — your fingers ache, and a bigger clasp would help, and that can be fixed.

You come in, defensive and vulnerable, exposing your beloved memories to a young woman whom you think can’t possibly understand, or won’t even try. You don’t have any expectation of compassion or respect, because you’ve been turned away so many times with a shrug and a callous “just buy a new one!”

You may even hear the same advice from me, eventually. But from me, it comes after all other options have been considered. It comes with an understanding that to you, the idea of taking apart this and making it into that will have to simmer for a while, and that if you’re ready — when you’re ready — you’ll know.

Your life, your memories, lie in the bits and pieces laid out on the counter. To share them with a stranger takes a certain kind of courage, especially when the fear of harsh judgement or offhand hauteur makes you want to quickly snatch your pieces back before I can look more closely.

But I have learned, from the best of role models, to understand you. I have learned how to sense your fears, your frustrations, and those apologies spoken and unspoken. And I can only hope that when it’s my turn to lay my life’s treasures in front of someone else, that they have sensed my hesitations and questions, and will respond with their own compassion.

Travel the World, Pantone Style

Remember when I wouldn’t stop talking about color, and you thought my posts would never end? Well, you were right. But with the latest announcement of 210 new colors from Pantone, the Be-All-End-All Final Word on All Things Color (or so they seem to claim), can you blame me?

Of the approximately 10 million colors the human eye can see, the 52-year-old company has named, numbered, printed, collated, and collected a total of 2,310 colors including the newest additions. A drop in the proverbial bucket to be sure, but impressive when you consider the level of standardization they must achieve in order to standardize these colors. The highly consumable formats — cards, swatches, folders, books, etc. — are used by fashion and interior designers (and many others) to quickly and accurately describe colors.

Many of the new shades are intensified versions of familiar faces, with major expansion in the pink and orange categories. I sense a lean toward the exotic, with lots of richness and food-relevant hues that play well both with each other and as standouts with a neutral. Credit is given to the worldly and well-traveled Pantone creative team — and they do indeed spend time in countries around the globe, noting the color trends in food, fashion, and even technology. However, I’d like to think that a more globalized palette is simply long overdue in such a connected and visually-focused age. These beautiful new additions simply reflect a more complete view of the world as we see it.

As a kid who came of age in what I call the Crayola era, I grew up surrounded by such delicious-sounding color names as “macaroni and cheese”, “wild blue yonder”, and “razzmatazz”. Anything called “pink flamingo” or “fuzzy wuzzy” was just irresistible to me, and I pleaded for box after specialty box as much for the creative names as the vivid colors and gently pointed tips each new set would bring. The colors could transport me to favorite book settings and faraway places long before I later traveled there myself.

These days, the Pantone colors will set you back a bit more than your average ten-year-old’s allowance. It’s worth noting that these two prismatic powerhouses have never officially collaborated, though many color-savvy stylists will often reference both names of a similar color in order to evoke just the right shade. But perhaps, like a page from a coloring book, this newly-expanded array of colors will carry you away to a favorite childhood memory… or even a whole new destination, right from the comfort of your living room.

Show Me Your Creds

Credentials.

Did you cringe when you read that word? If not, yours are probably more than sufficient to command respect in your field (or you simply don’t have any need for them). If you did, then welcome to the club.

We all know that in most businesses, it’s not just who you know and what you’ve done that matters. From your hiring manager and CEO to your own client base, people will grant you an automatic jump in trust and confidence if they see some form of alphabet soup on your business card. Often these suffixes designate levels of education completed or certifications received, which do have a certain amount of credibility attached — a doctor without the MD just isn’t a doctor — but they are rarely proof of talent or ability.

Growing up in a heavily academic-oriented household, I have always been aware of a singular fact: your credentials may get you a seat at the table, but they won’t help you keep it warm. Everyone has a story about Dr. So-and-so’s total inability to fill out an intake form and write the proper dosage of a prescription despite thirty years’ experience, two doctorate degrees, and a wing in the new hospital named after him. Yes, we nod sagely, he obviously looks great on paper, but he doesn’t really have what it takes.

In contrast, I feel that the Dr. So-and-sos of the world are the exception that proves the rule. Going through the standard educational pathways shouldn’t be considered merely as minimum qualifications, but as a starting point to a greater discussion about knowledge, practical application, and person’s developing interest in a field or fields.

Obviously this topic is on my mind as I work to pursue my own degree pathway, but it also factors into my current position as gemologist-in-training. Customers will occasionally ask what the “AJP” after my name means, usually followed immediately with “oh, does that mean you’re a gemologist?” Alas, I tell them, I’m in the midst of my studies and training, but haven’t yet achieved the coveted Double-Gs. When friends or family are doing the asking, I go into greater detail about my passion for evolving an industry that is at times stuck in its own past, my interest in learning alongside the great tastemakers of the current age, and my desire to make positive contributions to the industry as a whole.

Phew. That’s a whole lot of lofty goal-setting to combine with a GG and a current full-time job. But as I inch my way there, I keep the thought of earning my chair — and keeping it warm! — forefront in my mind.

Give Me Your Tired, Your Poor(ly) Made

You have a secret. You’ve been carrying it around for quite some time now, and it’s starting to really get you down. You’ve tried to push it away, but it comes back like a bad penny every time you turn on the TV, walk through the mall, or flip through a magazine. It’s difficult to admit it, but… you just hate your ring.

Now don’t be alarmed that I’ve guessed your innermost thoughts. I’m not psychic — well, not entirely — I just know that look. You’re gazing at some of our beautiful rings, imagining what they’d look like on your finger, and you casually glance at the sentimental, formerly-fashionable piece of misery currently perched where that gorgeous double-halo with split-shank in platinum should be.

You sigh, or frown, or maybe even grimace. What can you possibly do? After all, someone very special gave you that ring. He or she (probably) thought long and hard before that purchase, and it (hopefully) made you very happy at the time. It still holds a wealth of meaning for you, and always will.

But times have changed, and so has your style. And recently someone told you that the shank was wearing quite thin, and the prongs are really not as heavy as they should be. It would be a bit silly to spend money on a fix when a whole new setting isn’t really so much more, wouldn’t it? And the new one would suit your style, and of course make you just as happy as the day you received the first one.

I understand. And I can help.

Give us just a little slice of time, and we can create the ring of your dreams. Rather than a symbol of the early days of your relationship, this ring will celebrate the love that has grown and flourished over time. It will honor your past and pay tribute to your future, and it will make you happy to look down at your finger all over again.

So give me your tired, your poorly made, your ugly jewelry yearning to be new again. It’s time.

**Speaking of a do-over, I spy… a whole new look for Karat Cake! Hope you like the mini-makeover!**

Go Organic — Wear Pearls!

Are you looking for a healthier, more natural alternative to your usual jewelry? Have you been diagnosed with “diamond sensitivity” or another contact-related disease? Are you concerned about the origin of your jewelry and its environmental impact? Do you want less processed, higher-quality ingredients in your daily accessories?

Your local jeweler has the solution! Come see us to solve all of your modern organic jewelry woes with The Amazing Cultured Pearl.

Our staff will expertly match you with the perfect pearl accessories: strands, earrings, pendant, rings, even coordinating sets! We will examine your personal style, skin tone, hair & eye color, and even your current accessories with the utmost care to ensure you’re matched with the perfect size, shape, luster, color, and style of pearl that’s right for you.

You can feel confident that our pearls are cultured using the most modern techniques. Our pearl farmers maintain strict environmental standards to preserve the cleanliness of their facilities, allowing a long and productive mollusk lifespan while producing top-quality pearls.

Our variety is unparalleled: select from freshwater, Akoya, Keshi, Tahitian, and South Sea pearls in every color of the rainbow. We carry round, off-round, circled, teardrop, baroque, and fantasy shapes; our necklaces can be purchased in choker, collar, princess, matinee, opera, and rope lengths (see a specialist for proper fitting).

Our Pearl Care experts will give you all the information you need to maintain your beautiful pearl jewelry, including tips on when and how to wear them (first on, last off), cleaning practices (soft lint-free cloth), and restringing recommendations (at least once a year if worn often).

Stunning organic beauty!
Stunning organic beauty!

Consumers are demanding organic in all aspects of their lives, and we believe they should have the same wide array of options in their jewelry. We are here to represent the beauty of the pearl in all its forms, and invite everyone to come in and try them on. We know you’ll love your pearls just like we do!

P.S. Do you like our new advertising slogan? Its copyright is pending, so please refrain from using it in your own advertising. But don’t hesitate to talk it up with your friends — word of mouth is how movements begin!

[Editorial] Dear Advertisers, Sell the “Good” Not the Goods

Thank you, marketing geniuses and PR gurus. Thank you for your creative, imaginative, catchy, pithy, poignant, colorful, and popular efforts in finding a way to sell stuff to people. You are the driving force behind the way business operates today, and the sidecar companion to consumer trends. I can’t over-state how much I appreciate the difficult tasks you’re given, and how beautifully — and often, brilliantly —  you carry them out.

However.

In receiving the credit, you are doomed to hold equal share of the blame. Consumer behavior is your wheelhouse, and it’s on your head I squarely place the blame.

In your infinite branding wisdom, you have decided which names mean quality, and which do not. You place one style above another, often at the direction of said brand, without looking at the bigger picture. You push and push for something a client asked for, without ever considering what, exactly, you’re pushing on the unsuspecting consumer.

We, the retailers, are left to deal with your mess. We spend as much time in the day correcting misconceptions and re-educating the buyers as we do actually selling our own product. We have to explain, and present, and demonstrate, and explain again why a sterling silver chain from Big Name Company is totally undifferentiated from the one I have in stock. And why a name on the box means status to you and very little to me. Why our pearls are, in fact, nicer than the ones from the guy’s name you can’t pronounce, and why that is.

Untangling your mess has become a part of my daily routine. While I consider an educated buyer a better buyer, the learning curve can be steep — and that’s only with the willing ones, those who want to get to know their purchases. The rest leave me stuck between an honesty rock and moral hard place, where I won’t bad-mouth another store but refuse to perpetuate one of their many myths, truth-stretches, or occasional outright lies. Consumers’ heads are spinning, and the consequences are lower confidence and fewer purchases.

I think it’s time for advertisers to reverse course and focus on selling what I call, simply, the good. Sell beauty, romance, hopes & dreams, a lifestyle, a destination. Sell my customers on individuality, unique style, stunning color, attainable quality, and above all, sell them value. In doing so, your rising tide will lift all boats, allowing the entire industry to reclaim its previous place as worthy of trust and esteem. The fashion world is leading the way for individualism, constantly making room for personal expression and edging away from the concept of “out vs. in” culture. Jewelry is a branch of the fashion tree — a strong one, at that — and should be following suit.

We can’t afford to encourage the widening of the luxury/disposable gap, and that’s what your offhandedly thoughtless, us-versus-them advertising copy gets us. Allow consumers to embrace an idea, not just ideology, and they will return the courtesy by trading hard-earned dollars for dream fulfillment. A diamond was once forever, and should be again.

It’s time for an update, marketing mavens. Jewelry at all levels should sell because it is desired and loved, a symbol once more of occasions, commitments, successes, and my personal favorite… just because.